Volvo Trucks has the greatest marketing team in the world. We’re constantly impressed each time a new video comes out. Be it Jean Claude Van Damme doing the splits, trucks doing ballet, or having a truck race a Koenigsegg, Volvo nails it every time. The company’s latest video is no exception as it pits four-year-old Sophie behind the wheels of the Volvo FMX.
Well, not exactly behind the wheel. The truck has been rigged up to run via remote control. Sophie is handed said remote control and given free reign over a prepared obstacle course. The truck doesn’t exactly run on the course laid forth before it, but meanders in a way that ultimately shows off just how tough and capable it is.
This is advertising done hilariously right. Sophie is cute, the truck is impressive, and the video is great.
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