Aston Martin has announced a partnership with Swiss luxury watch brand Richard Mille, famous for its tourbillon-equipped watches such as the sapphire crystal-encased RM 056.
Emulating similar partnerships of rivals such as Ferrari [NYSE:RACE], the partnership between Aston Martin and Richard Mille will see the creation of an exclusive series of luxury watches bearing the iconic Aston Martin logo. Richard Mille will also serve as a sponsor of Aston Martin in major motorsports events such as the 24 Hours of Le Mans and Nürburgring 24 Hours.
To create the watches, the team at Richard Mille, led by its eponymous founder, will work closely with Aston Martin’s design team, led by Marek Reichman. Some readers will recall that Aston Martin has previously been tied with Jaeger LeCoultre in a partnership that saw the creation of watches that could be used as keys for Aston Martin cars. Hopefully the new Richard Mille watches will have similar functionality. It’s so very James Bond.
“We are delighted to be partnering with Richard Mille, a company that stands for exceptional performance and design excellence,” Aston Martin brand manager Katia Bassi said in a statement. “We are looking forward to working with Richard Mille over the coming years to develop a collection of luxury high-performance watches.”
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