A healthy bank balance can buy you a lot of things, but it can’t always get you behind the wheel of the most exclusive Ferraris. That has long been the case when it comes to purchasing an exclusive, limited-run model Ferrari, but one collector’s dilemma exemplifies how stringent the Italian marque can be.
David Lee, a multimillionaire watch and jewelry entrepreneur from California, and a regular in the local car scene, set his sights on owning one of the 209 Ferrari LaFerrari Apertas to be built. Instead, Ferrari responded with a flat out “no.” It’s also not the first time Ferrari has given a pass on wealthy, important figures.
Lee owns a dozen Ferraris, some new and some older, more sought-after models, but Ferrari won’t budge. Not to mention, he’s built a solid relationship with an influential Ferrari dealership, has been to Ferrari’s driving school in Italy, and has invested heavily into Ferrari’s pro-racing program. Heck, he even has one of the Formula One cars driven by Michael Schumacher in the 2002 season.
According to The LA Times, Ferrari won’t give an exact answer as to why it turned Lee down, but his social media habits may be the root cause of the problem. Ferrari has never been a fan of flashy self-promotion. Lee, who regularly updates his social media feeds with his Ferraris, may embody Ferrari disdain. He’s also created some pretty outrageous content with his collection of Ferraris, including a five-Ferrari deep drag race. Lee sees it a different way, however.
“My love of the brand and the enjoyment I get from sharing my special collection with the public is nothing but a good thing for the future of the brand,” he said. “If people at Ferrari think that is self-promoting, I can’t help that.”
Ferrari’s approach to exclusivity has been an unmatched game so far. Those interested in one-off editions normally must meet a set of qualifications Ferrari deems necessary. For example, buyers of the first LaFerraris were banned from selling their cars within 18 months to ensure the right buyers selected.
Lee doesn’t plan to stop his pursuit anytime soon, however, even if that means he’ll have to purchase a LaFerrari Aperta on the pre-owned market.
“I will keep sharing my experiences as an owner with the public and drive them as much as I can,” he said. “I don’t see how that could be worse than collectors who hide their collections in a garage and never drive them. That’s the real shame.”