FCA launches digital ad campaign for 2017 Chrysler Pacifica

The video pokes fun at the reality of technology-bewildered parents schooled by their kids on all the newest gadgets.

Meet the “PacifiKids.”

Chrysler’s new digital campaign for the 2017 Chrysler Pacifica introduced the group of small experts in a video launched Thursday night.

The video pokes fun at the reality of technology-bewildered parents schooled by their kids on all the newest gadgets. It features the PacifiKids — Miles, Izzy and Harper — helping actress and mom Brooklyn Decker figure out the van’s tri-pane panoramic sunroof, a feature of the Chrysler Pacifica Limited. That model starts at $ 43,490, including the destination charge.

“Let’s not kid ourselves — we all know that when it comes to innovation and adapting to new technology, children hold a sizeable advantage over adults,” Tim Kuniskis, head of passenger car brands Dodge, SRT, Chrysler and Fiat for FCA North America, said in a statement today.

Kuniskis said the video showcases the new technology-enhanced minivan while staying family-friendly by having kids explain to parents why the line of minivans “is the perfect automotive tool for the family.”

The next two videos of the three-part series will roll out in the coming weeks in the U.S. The campaign runs over multiple platforms, including YouTube, Facebook, Twitter and Instagram.

The PacifiKids will also travel to family-oriented events over the summer, talking to families about the vans.

The 2017 Chrysler Pacifica line has five models ranging from $ 29,590 to $ 43,490, including shipping.

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