Hyundai goes to Antarctica

In the latest video to top our weekly viral video charts, Hyundai helps finish a 100-year old expedition.

“Shackleton’s Return” is filled with over five minutes of footage and gives the backstory of Sir Ernest Shackleton, who in 1916, was seeking to become the first person to cross Antarctica, but ran into trouble when his ship, along with his crew, became trapped in pack ice.

Shackleton scrapped his expedition plans and turned his attention to the crew’s survival and they ultimately lived. In the video, descendants of Shackleton and his crew are introduced, pointing out that had Shackleton and his crew not come back, none of them would be alive today.

Patrick Bergel, Shackleton’s great-grandson, teamed up with Hyundai to finish the expedition in late 2016.  A 30-day endeavor, Bergel and a team completed a trek of over 3,600 miles across Antarctica in a highly modified Hyundai Santa Fe, which had the names of the original 1916 crew written on it. 

The video shows the challenges of Bergel’s trip but also the joy of when he reaches his destination, McMurdo Sound.

The spot comes in at No. 1 with 7,680,439 views, according to the rankings compiled by Visible Measures. Mercedes-Benz and Tata Motors also had new videos join the chart this week.

1

NEW

Shackleton’s Return

Shackleton's ReturnHyundai
NA
This week
(True Reach): 7,680,439

Last week: NEW

2

BeautyMazda
NA
This week
(True Reach): 3,001,071

Last week: 3

3

NEW

Concept A Sedan

Concept A SedanMercedes-Benz
NA
This week
(True Reach): 2,833,822

Last week: NEW

4

NEW

#TigorStyleback

#TigorStylebackTata Motors
NA
This week
(True Reach): 2,453,486

Last week: NEW

5

-6%

Battle Test

Battle TestNissan
NA
This week
(True Reach): 2,008,540

Last week: 6

6

-25%

The Drive with Besties

The Drive with BestiesHyundai
NA
This week
(True Reach): 1,801,770

Last week: 4

7

RETURNEE

Renault Kwid Climber

Renault Kwid ClimberRenault
NA
This week
(True Reach): 1,626,141

Last week: RETURNEE

8

-72%

Challenger SRT Demon

Challenger SRT DemonDodge
NA
This week
(True Reach): 1,458,039

Last week: 2

9

-46%

2017 World Car Awards

2017 World Car AwardsJaguar
NA
This week
(True Reach): 1,185,586

Last week: 5

10

-30%

Maserati Quattroporte

Maserati QuattroporteMaserati
NA
This week
(True Reach): 1,174,306

Last week: 7

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