French sports car marque Alpine has announced plans to enter the Le Mans Prototype 1 (LMP1) class of the World Endurance Championship starting in the 2021 season. The LMP1 class will be run alongside the new Le Mans Hypercars (LMH)…
Tag: Campaign
Jeep, liberated from Apple emoji, celebrates with new campaign
Jeep, which fiercely protects its trademarked name, is celebrating the demotion of an emoji that it says falsely represented the all-terrain vehicle. Until Apple’s most recent iOS update, iPhone users typing the word “Jeep” in a text would see an…
Porsche commits to Formula E, ends LMP1 campaign
Follow Viknesh Porsche on Friday confirmed plans to enter the Formula E Championship with its own factory-backed team starting in the 2019/2020 season, the electric car racing series’ sixth. It means Porsche will be entering Formula E at the same…
Daimler says U.S. expansion not linked to Trump's trade campaign
In 2016, German automakers produced 854,000 light vehicles at factories in the United States, of which 62 percent were exported overseas. Photo credit: BLOOMBERG RASTATT, Germany — Daimler AG said its plans to expand manufacturing at a Mercedes-Benz plant in…
Nissan seeks sequel to 'Rogue One' campaign
Nissan grabbed the opportunity to connect with shoppers through the latest “Star Wars” film, the coincidentally named “Rogue One.” An ad for the compact crossover is above. The Rogue was the best-selling nonpickup in December. After Nissan’s Star Wars tie-in…
Audi to end WEC campaign after 2016, including Le Mans
Follow Viknesh Audi has confirmed earlier reports that it is about to end its participation in the World Endurance Championship. Audi will exit the sport at the end of the 2016 season, in the process ending 18 years of prototype…