Tesla reboots stores to add energy storage devices for home

Tesla stores aren’t just for cars anymore.

The maker of electric vehicles said on Monday that it has revamped “dozens” of locations to display the Powerwall home battery and informative graphics on energy storage. The additions coincide with Tesla Motors’ acquisition of solar energy company SolarCity, which was approved by shareholders on Thursday and closed Monday.

The Powerwall home battery stores solar energy for use at night and in cases of power grid failure. The batteries were added to stores in California, Hawaii, the U.K. and Australia, among other locations in North America and Europe. Tesla customers can order the battery in-store or online.

Tesla’s inclusion of energy products takes it further away from the traditional dealership model. The automaker has battled state governments to sell vehicles directly to consumers rather than through a franchised dealership network.

It typically places stores and galleries in locations with high foot traffic, such as shopping malls, instead of stand-alone storefronts.

Though the home batteries have only been added to stores in markets that have shown strong demand for energy products, Tesla said it plans to expand the offerings to more locations.

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