The Cord 810 and 812 of the 1930s are among the most beautiful cars ever produced in the United States. These cars were not only stunning, but also innovative, with such forward-thinking features as front-wheel drive and hidden headlights. And they performed well, too. In a supercharged 812 model, Ab Jenkins set a land speed record that would last for 17 years.
Now, thanks to the Low Volume Motor Vehicle Manufacturers Act of 2015, the Cord may return. This is the same act that has allowed a Texas company to build new versions of old Deloreans and it was part of a $ 305 billion highway bill.
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The Cord brand was established in 1929 by E.L. Cord, who also oversaw Auburn and Duesenberg. Today, Craig Corbell is the new owner of the brand. “Now that expensive high speed crash testing, for example, is no longer required to manufacture low runs of replicas, this makes tremendous sense both in terms of reviving a source of extreme passion for enthusiasts, and financially as a business investment,” said Corbell.
Don’t expect these cars to be available right away or in large numbers. Corbell is looking for manufacturing partners. “We are currently entertaining partnership agreement discussions with manufacturers and the like. There has been a surprising amount of interest from the industry because of the brand. Once those discussions are complete we will have a better idea about those specifics,” he said.
Corbell also feels the chance to bring back these cars is about more than just money. “This is an amazing opportunity, and it’s important for us to look past the pure financial aspect. We want to get this right to uphold the honor that people like E.L. Cord and Gordon M. Buehrig brought to this brand.”
Those interested in following the progress of this venture can stay tuned in by visiting cordrevival.com.