Audi's R8 in Death Valley stays strong

It may be tough living in the desert, but Audi’s dusty ad remains in our No.1 spot this week.

In “Desolation,” we meet a family living in the remote area of Death Valley, Nevada. When the family is low on everyday items, such as coffee, the father gets in his high-powered Audi R8, raises some dust and zooms off to a coffee stand. When he arrives, he realizes his wallet is still at home. What to do? Luckily enough, his wife noticed the left-behind wallet, jumped in her R8 and raced off to help.

Sound far-fetched? Try it yourself. The luxury carmaker teamed with Airbnb, a rental marketplace for housing, to offer a vacation stay at the fictional family’s house ― including an R8. Views of the viral video are up 53 percent from the week earlier to 10,460,600.

New to our list this week are Porsche’s “Lone Star Le Mans 2016,” ranked third by Visible Measures with 3,520,876 views, Audi’s “Duel,” Mazda’s “Passenger” and Ford’s “2016 Ford Focus Comparison.”

Watch the spots below.

1

53%

Desolation

Desolation Audi, Airbnb
Venables Bell & Partners
This week
(True Reach): 10,460,600

Last week: 1

2

-31%

The Comeback

The Comeback Audi
Razorfish
This week
(True Reach): 3,624,813

Last week: 2

3

NEW

Lone Star Le Mans 2016

Lone Star Le Mans 2016 Porsche
NA
This week
(True Reach): 3,520,876

Last week: NEW

4

Back on Chart

KWID 1.0L

KWID 1.0L Renault
NA
This week
(True Reach): 2,722,553

Last week: Back on Chart

5

Duel Audi
Venables Bell & Partners
This week
(True Reach): 2,299,076

Last week: NEW

6

-7%

We Own Work: All-New 2017 Ford Super Duty

We Own Work: All-New 2017 Ford Super Duty Ford
NA
This week
(True Reach): 1,960,195

Last week: 6

7

25%

Ant and Dec’s super surprise Suzuki Saturday

Ant and Dec's super surprise Suzuki Saturday Suzuki
NA
This week
(True Reach): 1,578,979

Last week: 9

8

NEW

Passenger

Passenger Mazda
NA
This week
(True Reach): 1,248,039

Last week: NEW

9

NEW

2016 Ford Focus Comparison

2016 Ford Focus Comparison Ford
NA
This week
(True Reach): 1,127,307

Last week: NEW

10

-57%

All-New Renault Megane GT

All-New Renault Megane GT Renault
NA
This week
(True Reach): 1,087,305

Last week: 4

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