March 8, 2016 – 12:01 am ET
The latest Cadillac spot to make our viral video rankings features an actual car for just three seconds.
“Don’t You Dare,” from ad agency Carat, might as well be a TED speaker series commercial. In the spot, young people from multiple disciplines — art, science, activism, culinary — speak to the camera about being discouraged from pursuing their passion. Each has a tale of being told, “Don’t you dare.” The message: Ignore what people say you can’t do.
Only toward the end does Cadillac show its face with the tag line, “Only those who dare drive the world forward.” An interesting move from a brand known more as stuffy than sensational.
The spot comes in at No. 2 with 2,932,510 views.
In our No. 1 spot is a leap day ad from Chevrolet, “#DayItForward,” garnering 3,899,105 views.
And rounding out new entrants are three European exotic car makers: Lamborghini, Maserati and Aston Martin. Watch their spots and more below.
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