Cadillac dares to reimagine itself

AN Traction Viral Videos

March 8, 2016 – 12:01 am ET

Visible Measures

The latest Cadillac spot to make our viral video rankings features an actual car for just three seconds.

“Don’t You Dare,” from ad agency Carat, might as well be a TED speaker series commercial. In the spot, young people from multiple disciplines — art, science, activism, culinary — speak to the camera about being discouraged from pursuing their passion. Each has a tale of being told, “Don’t you dare.” The message: Ignore what people say you can’t do.

Only toward the end does Cadillac show its face with the tag line, “Only those who dare drive the world forward.” An interesting move from a brand known more as stuffy than sensational.

The spot comes in at No. 2 with 2,932,510 views.

In our No. 1 spot is a leap day ad from Chevrolet, “#DayItForward,” garnering 3,899,105 views.

And rounding out new entrants are three European exotic car makers: Lamborghini, Maserati and Aston Martin. Watch their spots and more below.

1

NEW

#DayItForward

#DayItForward Chevrolet
NA
This week
(True Reach): 3,899,105

Last week: NEW

2

NEW

Don’t You Dare

Don't You Dare Cadillac
Carat
This week
(True Reach): 2,932,510

Last week: NEW

3

-12%

Extreme Boldness

Extreme Boldness Hyundai
NA
This week
(True Reach): 2,682,041

Last week: 2

4

-2%

Dog Tested

Dog Tested Subaru
Carmichael Lynch
This week
(True Reach): 2,314,383

Last week: 4

5

-15%

Ready, Steady, Go

Ready, Steady, Go Nissan
NA
This week
(True Reach): 2,054,941

Last week: 3

6

NEW

Lamborghini Centenario

Lamborghini Centenario Lamborghini
NA
This week
(True Reach): 1,787,364

Last week: NEW

7

11%

The Proposal

The Proposal Mazda
NA
This week
(True Reach): 1,545,750

Last week: 8

8

NEW

Maserati Levante

Maserati Levante Maserati
NA
This week
(True Reach): 1,291,703

Last week: NEW

9

NEW

2016 Verna

2016 Verna Hyundai
NA
This week
(True Reach): 914,104

Last week: NEW

10

NEW

This is DB11

This is DB11 Aston Martin
NA
This week
(True Reach): 809,593

Last week: NEW

Contact Automotive News

This entry passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.

Automotive News Breaking News Feed

Share This:

Leave a Reply