FCA sales rise 3% on strong Jeep volume, Nissan sees 4% gain

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CLICK ON COLUMN HEADERS TO SORT BY FIELD.

Automaker Nov. 2015 Nov. 2014 Pct. chng. 11 months
2015
11 months
2014
Pct. chng.
    BMW –% –%
    Mini –% –%
    Rolls-Royce* –% –%
  BMW Group –% –%
    Mercedes-Benz –% –%
    Smart USA –% –%
  Daimler AG –% –%
    Alfa Romeo 44 24 83.3% 606 24 2425.0%
    Chrysler 23,953 27,243 –12.1% 300,554 277,855 8.2%
    Dodge 38,938 42,108 –7.5% 467,897 527,577 –11.3%
    Fiat 3,029 3,111 –2.6% 38,605 42,337 –8.8%
    Jeep 68,903 57,489 19.9% 775,374 629,074 23.3%
    Ram 41,107 40,864 0.6% 443,344 420,511 5.4%
  FCA US 175,974 170,839 3.0% 2,026,380 1,897,378 6.8%
    Ferrari* 177 176 0.6% 1,947 1,934 0.7%
    Maserati –% –%
Fiat Chrysler Automobiles? 176,151 171,015 3.0% 2,028,327 1,899,312 6.8%
    Ford –% –%
    Lincoln –% –%
  Ford Motor Co. –% –%
    Buick –% –%
    Cadillac –% –%
    Chevrolet –% –%
    GMC –% –%
  General Motors –% –%
    Acura –% –%
    Honda –% –%
  Honda (American) –% –%
    Hyundai –% –%
    Kia –% –%
  Hyundai-Kia –% –%
    Jaguar –% –%
    Land Rover –% –%
  Jaguar Land Rover N.A. –% –%
  Mazda –% –%
  Mitsubishi –% –%
    Infiniti –% –%
    Nissan –% –%
  Nissan North America –% –%
  Subaru –% –%
  Tesla* –% –%
    Lexus –% –%
    Scion –% –%
    Toyota –% –%
    Toyota/Scion –% –%
  Toyota Motor Sales –% –%
    Audi –% –%
    Bentley –% –%
    Lamborghini* –% –%
    Porsche –% –%
    VW –% –%
  VW Group of America –% –%
  Volvo Cars N.A. –% –%
Other* 98 96 2.1% 1,074 1,044 2.9%
TOTAL 176,249 171,111 3.0% 2,029,401 1,900,356 6.8%

Numbers in this table are calculated by Automotive News based on actual monthly sales reported by the manufacturers and may differ from numbers reported elsewhere.
Source: Automotive News Data Center
Note:
?Fiat S.p.A. completed the acquisition of Chrysler Group LLC on Jan. 21, 2014; the companies were merged under holding group Fiat Chrysler Automobiles on Oct. 12, 2014.
*Estimate
**Includes estimates for Aston Martin and Lotus

NOVEMBER U.S. SALES

Jeep sales increased 20 percent to 68,909, the brand’s best U.S. November on record and its 26th-consecutive month of year over year gains.

FCA, led by another strong showing at Jeep and higher incentive spending, posted a 3 percent increase in November U.S. sales, marking the company’s 68th straight monthly gain.

Deliveries rose 20 percent at Jeep and 1 percent at Ram, but dropped 8 percent at Dodge, 12 percent at the Chrysler brand and 3 percent at Fiat, the company said today. Overall, FCA’s truck volume rose 11 percent while car sales slid 22 percent.

FCA’s incentives averaged $ 3,573 last month, an increase of 13 percent over November 2014, TrueCar estimated.

Nissan Motor Co., meanwhile, said November U.S. sales gained 4 percent to 107,083 vehicles. Nissan division sales increased 4 percent to 95,389 while Infiniti posted a 3 percent bump to 11,694 vehicles. Sales of the new Nissan Rogue crossover surged 50 percent over last year to 22,565 units. 

Spurred by rising incentives, record leasing rates, pent-up demand, and favorable financing and credit availability, U.S. auto sales are on track to reach or surpass the record 17.4 million set in 2000. Deliveries across the industry rose 5.8 percent to 14.5 million through October, with light trucks setting the pace.

Low U.S. gasoline prices continue to drive light-truck deliveries, notably crossovers, luxury SUVs and pickups.

When all the automakers’ results are tallied later today, the seasonally adjusted annual sales pace for November will reach 18.2 million cars and light trucks, according to the average of 12 analysts’ estimates compiled by Bloomberg.

If the forecasts hold, it would mark the first time that the SAAR has topped 18 million units three consecutive months.

Fiat Chrysler today pegged the November light-vehicle SAAR at 18 million when 400,000 medium- and heavy-duty trucks are stripped out of the company’s 18.4 million forecast.

Ford President Joe Hinrichs told CNBC this morning that he’s expecting a November sales rate above 18 million. 

Overall industry volume is expected to be flat or rise slightly, according to several analysts. That’s mostly because there were two fewer selling days last month than in November 2014.

TrueCar estimates volume will rise 3.9 percent, and Edmunds.com projects a gain of 2.5 percent, with total volume and the SAAR poised to set November records.

Kelley Blue Book estimates November sales will be flat from a year ago, with a SAAR of 17.8 million, while LMC is forecasting a 1.5 percent decline in volume and a SAAR of 17.7 million. The SAAR came in at 17.1 million in November 2014 and 18.2 million in October.

Among major automakers, the projected gains for November were 2.9 percent at General Motors, 3.2 percent at Ford Motor Co. and Fiat Chrysler Automobiles, 2.4 percent at Toyota Motor Corp., 2.6 percent at Nissan Motor Co. and 2.5 percent at Hyundai/Kia, according to a Bloomberg survey of analysts. Sales are expected to drop 1.5 percent at Honda Motor Co. and 5.9 percent at the Volkswagen Group.

Many automakers, like other retailers, launched year-end holiday deals in November.

Automakers spent 6 percent more last month on incentives than they did a year ago, according to TrueCar Inc., a vehicle pricing research firm, with the average discount topping $ 3,000 a vehicle.

On Monday, Bill Estes, an Indianapolis-area dealer, was advertising $ 13,500 off a Ford F-150 pickup, $ 7,000 off the Ford Escape, 20 percent cash back on the Chevrolet Malibu and 0 percent for a 72-month loan on a Chevrolet Silverado.

For several months now, because of weak car demand, some of the best deals have been available on midsize and large sedans, and hybrids.

Among other deals pitched by dealers and automakers at the end of November:

• Up to $ 4,000 cash back on a 2015 Ford Taurus

• $ 3,775 off MSRP on a 2015 Nissan Altima

• A 2015 Dodge Dart with $ 3,000 cash back

• $ 5,000 cash back on the Nissan Leaf

• $ 4,000 allowance on Buick Regal

• 20% off the MSRP on a 2015 Buick Lacrosse

• $ 2,250 or 0% APR for 60 months and $ 500 cash on the 2015 Toyota Prius.

Rick Glenn, director of internet sales at Findlay Toyota in Henderson, Nev., said the slump in car demand across the U.S. hasn’t been the case in the Las Vegas area. The dealership sold more than 100 Camrys in November and the Prius is “still attractive” to buyers in the region, he said.

But light trucks such as the Toyota Highlander and 4Runner remain hot in southwest Nevada.

Deliveries of the Tacoma, benefitting from $ 1,750 off the MSRP, have been “on fire,” with Glenn citing advertising that Toyota airs during NFL games on Sunday.

“They hit a home run with the redesigned Tacoma,” he said, adding it was smart to “advertise to that demographic” in the greater Las Vegas region.

You can reach David Phillips at dphillips@crain.com.


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