Honda stop-motion spot pitches carmaker's lineup with paper

AN Traction Viral Videos

September 29, 2015 – 12:01 am ET

Visible Measures

Auto brands, take heed — sometimes the best product to sell is yourself.

That’s the lesson Honda has learned. Its latest spot, “Paper,” follows in the vein of its successful “Hands” video from two years ago by emphasizing the product categories the automaker has dominated in. The chart topper uses stop-motion animation to show Honda’s technology transform from motorcycles to race cars to planes.

Look closely, and you can even identify some vehicles.

“Paper” comes in at No. 1 with 10,509,853 views.

Also new this week is Audi’s “Reality? Check,” ranked seventh by Visible Measures with 835,630 views; Ford’s “We Own Work,” ranked eighth with 831,000 views; and Lincoln’s “The Feeling Of…,” ranked 10th with 734,263 views.

Top 10 Viral Videos of the Week

1

Paper Honda
RPA
This week
(True Reach): 10,509,853

Last week: NEW

2

159%

Patrol Challenge Continues

Patrol Challenge Continues Nissan
NA
This week
(True Reach): 3,832,214

Last week: 4

3

-15%

#AltimaWeekendContest

#AltimaWeekendContest Nissan
TBWA\Chiat\Day Los Angeles
This week
(True Reach): 1,251,282

Last week: 5

4

-6%

Vertical Street

5

17%

Grand Exit

Grand Exit Hyundai
NA
This week
(True Reach): 1,122,711

Last week: 9

6

10%

Jaguar C-X75 SPECTRE

Jaguar C-X75 SPECTRE Jaguar
NA
This week
(True Reach): 1,074,373

Last week: 7

7

NEW

Reality? Check

Reality? Check Audi
MediaCom
This week
(True Reach): 835,630

Last week: NEW

8

NEW

We Own Work

We Own Work Ford
NA
This week
(True Reach): 831,000

Last week: NEW

9

Returnee

#MakeADogsDay

#MakeADogsDay Subaru
Carmichael Lynch
This week
(True Reach): 801,969

Last week: Returnee

10

NEW

The Feeling Of…

The Feeling Of... Lincoln
NA
This week
(True Reach): 734,263

Last week: NEW

Contact Automotive News

This entry passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.

Automotive News Breaking News Feed

Share This:

Leave a Reply