Tony Swan, whose career included stints as editor-in-chief of Motor Trend and executive editor of Car and Driver, was know for pushing high-performance to their limits.
Tony Swan, a longtime automotive journalist who won the respect of automotive engineers and millions of readers with his daring, aggressive driving on the track, died late Thursday after a long battle with cancer.
Swan, 78, was a former editor-in-chief at Motor Trend and executive editor at Car and Driver magazine. There, he cemented his reputation for wringing out high-performance cars on the track at high speeds, often pushing them — and himself — to the limit. Such tests helped him evaluate a vehicle’s engineering and gave his reviews a different perspective.
A native of Mound, Minn., Swan started his career covering sports for the Pioneer Press of Saint Paul, Minn. Over his long career, he worked for several publications, including Autoweek, Popular Mechanics and Cycle World before moving to Motor Trend, where he rose to editor-in-chief. He also did a five-year stint as car critic for the Detroit Free Press. He joined Car and Driver as its senior editor in 1998, then was executive editor from 2000 through 2006. He continued to write for Car and Driver in his final days.
In explaining why he chose to test cars at maximum duress, Swan wrote: “The resume includes three Sports Car Club of America divisional championships, and participation in 35 24-hour races. They say racing is how you turn money into noise, but since almost all my experience has been in cars that are pretty close to stock I think it expands my internal data base. There’s nothing like a race track for exploring a car’s absolute limits.”
Another of Swan’s passions was serving on the jury for the North American Car and Truck of the Year Awards, which date to 1994. As a founding member and one of the longest-serving jurors, Swan often counseled new members of the jury as well as sought their opinions on new vehicles.
“It saddens me to report the passing of our fellow juror and friend Tony Swan last night after a long battle with cancer. Tony was one of the founding jurors of NACTOY and was highly regarded for his decades-long contributions to our profession,” Lauren Fix, current NACTOY president, said in a statement.
Many longtime public relations professionals and members of the automotive press paid tribute to Swan on social media.
Dan Bedore, in his job as a public relations executive at Ford and then Nissan, often sparred with Swan but later became friends with him.
“They often say people fought and lost their battle with cancer,” Bedore wrote. “Truth is, we all eventually pass away. But Tony Swan kicked cancer’s miserable ass. Well done, Tony. Rest in peace, professor.”
Funeral arrangements were pending Friday.